Posting Overly Promotional Facebook Posts Kills Reach

Posting Overly Promotional Facebook Posts Kills Reach For some time now, Facebook has been pushing brands to be less companies using the platform as advertising, and more entities socializing with people on the platform. Everything they’ve done to change pages, from moving tabs to reducing organic reach, is a push in that direction. They’re...

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Is it Possible to Track Where Your Likes Came From?

Is it Possible to Track Where Your Likes Came From? Simple question, simple answer.Click on the Insights button at the top of your page. You had to know that if there was a way to do this, it’d be in Insights, right?Click the “Likes” section. Seems fairly obvious in retrospect.Scroll down until you find the “Where Your Page Likes Came From”...

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Why Does My Facebook Ad Say Active But It’s Not Working?

Why Does My Facebook Ad Say Active But It’s Not Working? If you don’t know the ins and outs of the system, operating Facebook ads is a labyrinthine task. There are so many options and so many configurations that there are almost infinite possible failure points.One of the most frustrating failures is not Facebook rejecting your ad. It’s not...

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Can You Target People Who Have Liked a Specific Fan Page?

Can You Target People Who Have Liked a Specific Fan Page? This is an interesting question. If you’re not sure why you might use such a feature, let me explain a scenario.Let’s say you have one strong competitor. You’re roughly neck and neck with them in terms of audience, traffic, and revenue. You want to pull ahead in any way you can, and...

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How to Grant Others Access to a Facebook Page

How to Grant Others Access to a Facebook Page This is a pretty open-ended topic, so I’m going to talk about various forms of access you can give to different people on a Facebook page. Hopefully, one of them will answer the questions you may have. If there’s an access question you have that I haven’t covered, leave me a comment and I’ll see...

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Guide to Troubleshooting a Facebook Business Ad

Guide to Troubleshooting a Facebook Business Ad If you’ve ever played around with Facebook ads, you know they’re incredibly complex. There are dozens of ways your ad campaign can go wrong, ranging from rejected images to disabled ads to payment issues and beyond. Often times, you barely have any idea as to why your ad isn’t working, and Facebook’s...

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Why Did Facebook Block Me From Advertising?

Why Did Facebook Block Me From Advertising? There are any number of reasons why you might be blocked from the Facebook ads program, but all of them come back to one thing; a violation of the ads terms of service. These violations can come from various actions, however, and they fall into a few basic categories. If you’ve been blocked, check...

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Approximately How Much is a “Like” Worth on Facebook?

Approximately How Much is a “Like” Worth on Facebook? These days it seems like everyone on Facebook is obsessed with getting more likes. Heck, it’s even a better obsession today than in the past, because there’s a more widespread understanding that it’s the quality of the like that’s important, not just the quantity of likes. It begs the...

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How to Contact Facebook: A Comprehensive Guide

How to Contact Facebook: A Comprehensive Guide For a global company with over a billion users and millions of people marketing through the site, Facebook is notoriously hard to contact. They have no online live chat, like Amazon. Their phone system typically directs you to online support, but their online support is positively massive. By...

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Facebook Campaign Not Delivering Results? Here’s Why

Facebook Campaign Not Delivering Results? Here’s Why Facebook ads are complex at the best of times. To even run a single ad, you need to set up a campaign, an ad set, and the ad itself. It has to have a landing page, an objective, a title, an image, a positioning, targeting information, a budget, a payment scheme, and more besides. There...

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5 Facebook Ads Case Studies of Successful Campaigns

5 Facebook Ads Case Studies of Successful Campaigns There’s a lot of debate online about how effective Facebook marketing is. Some people staunchly defend it as effective, and offer themselves as proof. Others claim it’s a giant scam and likewise claim their experience is the norm. Few take industry into account, and fewer dig deep enough...

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Are Facebook Page Apps Losing Their Significance?

Are Facebook Page Apps Losing Their Significance? As a user, when was the last time you used a Facebook app? Now, if you eliminate the stray contest, when was the last time? For me, it was a heck of a long time ago; well over a year.Now, as a business, how effective have your tab apps been? Have you even been using them? It seems like these...

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How Many Likes do You Need to Be Facebook Verified?

How Many Likes do You Need to Be Facebook Verified? Twitter, a while back, introduced the verification process to make sure users knew a person was who they claimed to be. This was most useful for businesses and celebrities, but small business owners, entrepreneurs and even high profile bloggers would get their verification after a little...

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