Are Your Facebook Page Updates Boring Your Fans?

Are Your Facebook Page Updates Boring Your Fans? Have any of these situations happened to you?You post day after day, but your engagement is always low, with maybe a single like for every three posts.You post what you think is a pretty interesting story, only to get two likes from your 20,000 followers.You post an incredibly interesting story,...

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How to Find How Many Fake Likes Your Facebook Page Has

How to Find How Many Fake Likes Your Facebook Page Has Fake likes are a problem endemic to Facebook. They’re something that has plagued the site since the concept of likes mattering to businesses first came about, years and years ago. They’re still a problem today, though the people who sell or provide fake likes have gotten more sophisticated.Why...

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How to Build a Sales Funnel for Your Facebook Page

How to Build a Sales Funnel for Your Facebook Page Think of Facebook like a giant pool of millions of people, all milling around, just waiting to fall into one of the many holes in the ground. Every hole leads to a funnel, which slips that person through and into a room where they are given the option to pay to go through a door and get a...

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The Ultimate Guide to Improving CTR on Facebook Ads

The Ultimate Guide to Improving CTR on Facebook Ads Facebook ads are some of the most potent PPC ads in the world, and it’s all because of the unique combination of factors that led to Facebook’s success. Their massive platform, the huge amounts of personal data people share from day to day, and the ability to use all of that for marketing...

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Improve Your Ad Strategy with Facebook Relevance Score

Improve Your Ad Strategy with Facebook Relevance Score Facebook has long used a sophisticated algorithm to determine the reach of posts in its main feed. Delivering the right content to the right people at the right time is crucial.But what is the best way to do this?With content from friends, Pages, and advertisers flooding News...

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Do Facebook Contests Really Grow Your Page?

Do Facebook Contests Really Grow Your Page? One of the primary benefits of running a Facebook contest, in the past, was the ability to add a like gate to the entry. In other words, users would need to like your page in order to gain access to the contest. It was an instant method of growth; offer a product to people and get a lot of new followers.This...

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Using Content Curation on Facebook Pages

Using Content Curation on Facebook Pages Over the course of the past few years, a shift has occurred in the content we post and share on Facebook. As businesses, it began with us sharing as much of our own content as possible. It was rare that we shared posts by other businesses or brands; after all, that’s our audience, our viewership, why...

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Is It Still Possible to Use Like-gating on Facebook?

Is It Still Possible to Use Like-gating on Facebook? For a long time, the go-to method for growing a page was to run a contest with a like gate. A like gate was a simple wall between the user and the entry to your contest. If they wanted to enter your contest – or read your post, or view your video, or whatever else you hid behind the wall...

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11 Types of Images Proven to Engage Your Facebook Fans

11 Types of Images Proven to Engage Your Facebook Fans Video is all the rage on Facebook, but it still can’t surpass images in terms of sheer market share and engagement. According to Social Bakers, images still receive the lion’s share of engagement, particularly amongst the largest pages with over a million fans. Video is, of course, swiftly...

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How to Diagnose a Drop in Facebook Reach

How to Diagnose a Drop in Facebook Reach Can it really be called a scandal if it’s been the norm for years? The “scandal” of Facebook dropping brand organic reach has been going on for at least three years, if not much longer.If you’re a brand running a commercial page, declining reach is bad news. It means your messages are reaching fewer...

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Your Handy Guide to Facebook Marketing Terms

Your Handy Guide to Facebook Marketing Terms Whether you’re a novice or experienced Facebook marketer, it’s easy to get tripped up on terminology. The social network has an extensive vocabulary that you’ll probably never be quizzed on, but knowing the difference between terms such as “total reach” and “organic reach” will impact your...

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Twitter Ads versus Facebook Ads: Which is Better?

Twitter Ads versus Facebook Ads: Which is Better? Facebook has long been the go-to social network for paid advertising. There are two reasons for this. This first is value; Facebook’s robust targeting, it’s huge audience and it’s great tools all come together to create something of a perfect storm of advertising. The second reason is more...

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