How to Create a Facebook Ad Image That Will Get Accepted

How to Create a Facebook Ad Image That Will Get Accepted Facebook is incredibly picky about the images they allow on their ads, particularly their sidebar ads. Between the 20% text rule and the other arcane guidelines that don’t seem to be easily compiled in any one location, it seems more luck and wizardry than science to get an image approved....

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5 Reasons Your Company Fan Page Isn’t Growing

5 Reasons Your Company Fan Page Isn’t Growing When you ask this question online, you’re bound to have a wide variety of answers. You’ll see some people talking about how you don’t use the Facebook page, so of course it’s not going to be popular. Other people will discuss how you’re not posting enough images. Still others will bring up your...

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The Guide to Converting Subscribers to Facebook Fans

The Guide to Converting Subscribers to Facebook Fans Whether you’re new to Facebook or you’ve let the account founder, you probably want to get more followers, more fans, more people interested in your brand. In order to do that, it’s a good idea to contact people you already know who are interested in your brand.You may have heard before...

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10 Ideas for High Engagement Facebook Posts

10 Ideas for High Engagement Facebook Posts Engagement is important. Reach is declining. People are jaded. Children are starving for content, and food. It’s almost 2015. It’s time to change the paradigm, it’s time to leverage synergies, it’s time to boost engagement for the coming year.Want more engagement? Try out these post ideas.Post a...

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How to Calculate Your Facebook Fan Page Engagement

How to Calculate Your Facebook Fan Page Engagement Facebook gives you a lot of numbers in the back end, but all of them – if you look hard enough – are deceptive. Sure, you can see your reach, but how does that reach compare to your competitors? You can see your engagement for given posts or entire categories of posts, but is it good or bad?...

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Can You Use a Milestone on a Facebook Page?

Can You Use a Milestone on a Facebook Page? For a long time, Facebook has been adding minor improvements and little features to both personal profiles and business pages. One such feature was the introduction of milestones. For personal profiles, these tend to be major life events. A milestone might be a date of birth, a registration for...

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How to Optimize Facebook and Twitter for Mobile

How to Optimize Facebook and Twitter for Mobile At this point, the majority of traffic you receive on Twitter and Facebook both comes from mobile users. They might be using last-gen smartphones or cutting edge tablets, but they’re still displaying the sites in mobile resolution or through mobile apps. How do you cater to these people?A note...

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10 Great Examples of Facebook Call to Actions

10 Great Examples of Facebook Call to Actions Since Facebook launched their new call to action button, pages have begun putting it to use. This, in conjunction with the existing means to a CTA, like the cover photo and the typical page post, compounds the resources businesses have to make a call to action.As a business looking to implement...

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Where Journalists Can Find Shareable Content

Where Journalists Can Find Shareable Content Journalists are content curators, which makes social networks an ideal professional fit. Social sharing allows you to curate content and add commentary that goes beyond the scope of article assignments, plus it and can help grow and engage your social following.But just what should you share on...

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Why Raven Tools Analytics Is Better than Facebook Insights

Why Raven Tools Analytics Is Better than Facebook Insights It has come to our attention that some number of marketers under 100% of all marketers are using tools other than Raven Tools. This will not stand! If, for whatever reason, you’re using some other suite of analytics software, you’re doing yourself a disservice. What’s more, you’re...

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The New Facebook Features Marketers Will Be Using in 2015

The New Facebook Features Marketers Will Be Using in 2015 Christmas has come early for marketers on Facebook. The social network has been busy releasing new publisher features and updating existing tools, including Search and Trending. Although your campaigns might be winding down for the holidays, here’s a look at everything that’s new for...

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What’s the Average Cost of a Fan on Facebook Ads?

What’s the Average Cost of a Fan on Facebook Ads? The goal of most of your Facebook ads eventually ends up being getting more likes on your page. You want likes on your posts, but to do that, you need followers. You want people to click through to your website, but the people most likely to do that are your followers, so you want to grow...

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How to Customize the Facebook Page Call to Action Button

How to Customize the Facebook Page Call to Action Button Earlier this year, Facebook added a new feature to both ads and posts that changes the way you display your calls to action. Specifically, it allows you to customize their little call to action button.Since then, Facebook rolled out a redesign that moved those buttons and the way posts...

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